Inside an Animation Project: Bringing a Decade of Impact to Life for Flowers for Dreams
Early 2022, with Valentine’s Day swiftly approaching, the Flowers for Dreams team came to us with a vision.
Their team is nearing a huge milestone and wanted to create a shareable animation that could bring their company journey to life, while encouraging Valentine’s Day flower sales for a great cause. The project timeline was tight, and the dreams were big.
Here’s the story
Flowers for Dreams donates a portion of their flower sales to charity through the Flowers for Dreams Foundation, and on Valentine’s Day of ‘22, they were set to hit the epic milestone of $1 million dollars donated to charity! (Woot woot!) They also have a great social media presence, so, our goal was to create a sharable animation to highlight their milestones and inspire flower buyers to help FFD reach its millionth dollar donated.
We knew this animation would be unique, as its purpose was manifold. So we pressed go alongside the FFD team to create a timeline-style animation of hand-illustrated vector art graphics that could do it all.
The sketch phase
We chose to sketch out each of the team’s milestones as individual vignettes, ensuring that each scene would shine on it’s own, so that the team could version these illustrations to be used for other sharable content in the future. (We do love delighting clients with the versatility of vector art.)
Styling, brand marketing
At this stage in a project, we like to make sure that we are on the same page with our clients in terms of final illustration style and color palette. In this case, we included a fully refined and colored element along with the sketch review, to help us meet our fast approaching deadline.
Next, we gathered feedback from the FFD team and refined those sketches into a full color vector illustration:
Animation
Finally, it was time for animation *magic*. We sent this illustration into the animation phase with social media use in mind. The end product was a beautiful, scrolling, vertically oriented timeline, optimized for sharing on instagram stories.
Due to the collaborative nature of this project and the FFD team’s proficiency in sound and music production, we delivered the final animation while the FFD team created a voice-over and music track to place over the video.
Here is the final product!
We were over the moon to produce such a versatile, celebratory and meaningful animation for Flowers for Dreams. If you’ve got a big milestone coming up, or an important story to tell, we’ve got the tools to bring those things to life.
